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Category: Marketing Insights

From Discovery to Purchase: TikTok Brings Growth Opportunity for Brands
October 31, 2022
TikTok was the most downloaded app globally in 2021, with 656 million downloads, and today has over one billion monthly active users. Many of those

Inside the Mind of a Powerful Consumer: Moms
October 25, 2022
Understanding customer behavior is an important part of any business. By knowing and understanding how customers think, feel, and make decisions, businesses can determine how

300 Brands Leverage Zulily to Reach Coveted Customers Amid Post-Pandemic Brand Loyalty Shift
September 29, 2022
There’s fierce competition in today’s digital marketplace to capture moms’ attention and wallet share. Part of the challenge is the fragmented attention that is the

Zulily Connects Millions of Moms to Brands by Leveraging Influencers
September 21, 2022
Imagine your brand or product featured on an influencer’s TikTok account shown to over 500,000 people. One way to increase brand loyalty is by investing

Build Your Brand with Zulily: The Path to Influencing the Influencers
July 22, 2022
Learn how brands have built awareness and exposure by leveraging Zulily’s influencer marketing capabilities. One of the advantages of selling on Zulily is that our