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Oopsie Daisy & Friends Grows 34% YoY by Investing in Logistics

Learn how Triple Z warehousing and fulfillment solution helped Oopsie Daisy & Friends streamline business hurdles, manage inventory, and increase sales.

Heidi England, a mother of three and owner of Oopsie Daisy & Friends, an online clothing brand for girls, loves finding the cutest clothes for her daughters and customers. As a mom, and the owner and operator of three online boutiques – Oopsie Daisy, Adorable Sweetness, and Wren & James – England needed a solution to help her build her boutique kids’ clothing businesses and ensure she could spend time with her family.

Streamline Business Hurdles by Optimizing Inventory

England first started working with Zulily in 2013. As her business grew, so did the burden of picking, packing, and shipping girls’ clothing. Zulily’s vendor team proposed a solution that would optimize inventory by shipping goods from her manufacturing facilities directly to our fulfillment center, where we hold and fulfill inventory, no matter where the orders are from.

England agreed.

She joined Triple Z in 2015, allowing Zulily to manage her inventory and fulfillment. In doing so, England found more time to focus on additional aspects of her business to further its growth. 

How Zulily’s Triple Z Works

This service, known as Triple Z, leverages our infrastructure for specialty retailers and boutique brands to sell on Zulily and grow with us. Strategically curated products are kept in-stock at Zulily fulfillment centers, which means products are featured on Zulily’s site and mobile app more frequently, and then shipped to customers more quickly – up to 12 days faster.

You’re in Control with Triple Z Vendor Tools and Services

  • Route shipments to Zulily’s fulfillment center
  • Setup daily, weekly, monthly invoicing schedules
  • Review and download the catalog of your available Triple Z inventory
  • Create sample and return outbound shipments
  • View real-time sales data and outbound tracking details

Invest In Logistics To Drive Business Growth

“Triple Z has been a lifesaver,” reports England. “[Triple Z] has allowed us to concentrate on what we’re good at – designing, creating, and curating – and they handle all the warehouse and shipping for us!”

Thanks to Triple Z, Oopsie Daisy & Friends has seen continued growth in the last three years – an increase of 34% from 2020 to 2021. Zulily vendors have seen up to 13% improvement in customer satisfaction and have achieved an average of 74% higher revenue per item than if they shipped the products themselves.

“It’s been the perfect partnership that has allowed us to grow over the years,” adds England. “We love selling our product on such a fun platform, and Triple Z makes it a great partnership!”

Interested in selling on Zulily? Get started here.