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How U.K.-based Jojo Maman Bébé increased revenue by 97% with Zulily

Triple Z third-party logistics helps create seamless warehousing and fulfillment solutions for small businesses. 

Jojo Maman Bébé, a U.K.-based boutique known for stylish maternity wear, baby and children’s clothes and related products, has been working with Zulily for three years. After the company was founded in 1993, it operated warehouses in the U.S., which allowed them to ship inventory in, and then out, to U.S. retailers, including Zulily. Finding a solution to overseas warehousing and shipping was imperative to Jojo Maman Bébé to continue to sell on Zulily and build a vibrant business in the U.S.

The Overseas Seller Challenge

Over the years, the Zulily team worked closely with Jojo Maman Bébé to secure inventory ahead of each season, which began to increase overall sales of the company. But in 2020, as a result of the COVID-19 pandemic, Jojo Maman Bébé closed their U.S. warehouse, which meant the company needed a new shipping solution that would enable them to continue selling with Zulily, but from overseas.

Zulily had a solution.

Ship Direct and Produce Early

Through Triple Z, Zulily’s unique warehouse and fulfillment service, the Zulily team worked directly with Jojo Maman Bébé’s routing and operations team to coordinate international shipments and secure products at customs. Through this process, Jojo Maman Bébé became the importer of record. This allowed the company to ship directly to Zulily from their U.K. warehouses, eliminating the need for products to stop at a middle-point warehouse.

Zulily also worked with Jojo Maman Bébé to get product produced earlier in the season, and to ship inventory as early as possible to avoid inevitable custom delays.

“JoJo Maman Bébé has developed a great relationship with Zulily,” says Gwynn Milligan, CEO of JoJo Maman Bébé. “Being able to speak with our buying and logistic teams directly means we have an amazing consistent level of communication.”

Creating a Key Business Partnership

As a result of this relationship, Zulily became the primary U.S. retailer for Jojo Maman Bébé, and business has grown significantly since: Jojo Maman Bébé increased revenue by 97% from 2020 to 2021.

“Working directly with Zulily, we can track real-time sales, events and stockholding on their comprehensive portal,” adds Milligan. “Zulily truly understands our core values and ethos at JoJo, which is an integral part of our brand. Being based in the U.K., Zulily is the largest platform for our American customer.”

But working with Zulily is not just about seamless logistics and inventory tracking. It also means knowing you have a partner you can trust.

“At the very heart of JoJo lies a simple mission: to take pride in everything we do,” adds Milligan. “We want our customer to love the way we run our business as much as they love and cherish our clothes and products. Zulily always represents our brand in a way which we are proud to have them as part of our JoJo family.”

Interested in selling on Zulily? Get started here.