Learn how brands have built awareness and exposure by leveraging Zulily’s influencer marketing capabilities.
One of the advantages of selling on Zulily is that our personalization technology ensures your product is shown to the customers most likely to buy it, which means small boutique brands can thrive and get the same attention as much as household names. But the exposure doesn’t stop there. Zulily has built a powerful influencer marketing program focused on long-term relationships with more than 700 trusted influencers who help get the word out about the brands and products featured on Zulily.
With a dedicated team of customer retention, acquisition, and engagement experts, Zulily is committed to understanding what our customers – moms – want and need at any given moment. With this knowledge, Zulily helps its influencer partners deliver content that’s relevant to moms, so your products sell faster.
Influencer Marketing: The Gold Rush for Retailers
Word-of-mouth marketing is one of the oldest and most powerful forms of advertising. What’s new in recent years however, is the power of social media influencers to help brands ensure a very targeted and interested audience reads and engages with their content. In 2022, influencer marketing spending in the U.S. is forecasted to reach an , with additional growth expected for the future.
What is Influencer Marketing?
Influencer marketing is a type of social media marketing that reaches consumers through authentic interests and activities of well-connected people – influencers – who are viewed as experts within their niche. Because influencers have built trust with their followers on social media, a recommendation from them serves as a form of social proof to a brand’s potential customers.
Zulily’s Influencer Network
Zulily’s tenacious attitude for customer service helped to fuel its quick rise to success with its influencer marketing program. By seeking out hundreds of relationships, standing up an internal department, and establishing a level of reach and engagement that created meaningful connections between brands and customers – Zulily’s new influencer team built a vital community.
Since the program’s inception in early 2021, Zulily has developed direct relationships with over 700 influencers and counting. Zulily uses data-drive insights to strategically select partners who resonate with moms and create a diverse, welcoming, and uplifting community. Also, through focused testing, Zulily has developed ways to keep that community regularly in contact with their audience about the brands we carry.
Connecting Made Easy
Our team of Zulily influencers act as brand ambassadors, helping you sell your products and cultivate connections with moms. By working with Zulily’s affiliate and influencer team, all influencer selections, negotiations, contracts, content approvals, and reporting on sales, traffic, and orders, are done for you. Plus, we pay all the fees.
All you need to do is supply the product.
A Proven Method of Success
Each month, the Zulily influencer team supports over 200 brands, securing exposure for featured products. In partnership across integrated marketing channels, where applicable, the Zulily influencer team partners with stakeholders to develop inspiring creative that supports brand building efforts, engages moms on multiple social platforms with the right message, at the right time, and on the right channel. These programs consistently drive an increase in sales and new customers.
That translates to increased visibility and sales of your product. Who wouldn’t want to have that kind of influence?